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You have a great website now where are the customers? If you can’t get them through the search engines then maybe you will have to pay for them.

A great website without customers is like a mega mall in the middle of a desert with no road leading to it. In order to sell you need customers, but how do you get the traffic to your website?

There are numerous ways to drive traffic to your website, lets examine the paid methods of getting traffic.

1. Pay Per Click (PPC)

Nothing new to anyone on the net. Every major search engine offers it in one form or the other. A great way to drive traffic to your site. But only if you know how to use it.

You must select keywords that will drive traffic to your site but will not cause your CPC bill to skyrocket without converting prospects into sales. Your description must also complement your keyword so that it reinforces your products and services.

The persons who click have interest in your goods but are still prospects. What goods are they interested in however. If my food site should use a keyword phrase “oral pleasure” relating to food and tastiness, I might be surprised to get a lot of clicks but no sales. Why, you might ask? Most likely the persons clicking on my link got there while searching for adult links for oral pleasure.

Funny you might think, but everyday, advertisers haphazardly choose keywords that have no bearing on their site. They now start to receive customers but have no conversions as these were not targeted visitors. By now the CPC bill is high and sales are still low to non-existent.

So for my food site, a better choice of keyword would be “jerk seasoning”, and if I wanted to narrow my target market more with specific searches, I would use “Jamaican jerk seasoning”. This would be sure to send me only targeted customers searching for my products. My conversion rate will be higher out of this batch of qualified prospects.

2. Text Ads

Advertisers can sponsor text ads for varying periods on different search engines. These text ads run from as little as $12 per 3 month period and give good exposure to a wide market, but is again dependent on keyword and description choices.

3.Buy Traffic

There are sites that are wholly designated to selling web traffic. The rates vary but traffic can be bought from as little as $2.99 per thousand visitor. The type of traffic is dependent on where the traffic is from. Traffic is generated from expired domains and redirected traffic. Traffic can also be classified into geographic regions and by shopping preferences. The more targeted choices are more costly but give a better quality visitor.

If your business is in the USA selling golf shoes, a US visitor who is a golfer is going to be a more qualified visitor than one who lives in Bahrain and does not know what golf is.

Some traffic sites send visitors based on auto generated views. This might boost the stats on your site but will not generate sales. You need to ensure that real people are viewing your site and not automated software. If you are going to pay for traffic then you need to get real traffic.

Some websites will tell you they are sending visitors, when they mean hits. 1000 hits is not the same as 1000 visitors. Everytime a visitor comes to your site they generate hits. Every image that opens generates a hit. So you can see the difference between the promise of 1000 hits vs 1000 visitors. 100 visitors just might, depending on your landing page, generate a 1000 hits.

4. Links

Joining paid link exchanges is a great way to get incoming links to your site. This method until recently was a good enough method, but Google’s recent change to its view on paid Link Exchanges means that less value is placed on incoming links.

It is still a fairly valuable tool as the other members with whom you link, the traffic from their sites now have a link to you. The drawback is when your link is so far down the page that customers to that site will never have easy access.

5. Search Engines

Not by any means last or the least effective method. The major search engines will drive most of your traffic tot your site. Google delivers at least 60% of a sites search engine traffic, and so websites must be optimized and tweaked to achieve higher ranking in the engines. Higher ranking translates to appearing in the first few results. the higher up you rank and place the more your traffic from the search engine. With this method, optimization and submission of the site is paramount. A good SEO can tweak your site to make it search engine friendly including optimizing your meta tags such as Keywords, description and title, or by subscribing to good SEO newsletter, you can do it yourself.

Coming… Part II : Free Website Traffic Building will deal with the free ways you can drive traffic to your site without spending a dime.

More and more webmasters have the recurring dilemma on how to increase the flow of traffic to the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

Subscribe to Gerardas Norkus’ free Internet marketing newsletter at http://www.netmarketingstrategies.com and discover heaps of tips, tricks, and secrets that will quickly boost your online sales and profits.

The legal protection known has “copyright” has come front and center over the past few years with major legal rulings regarding peer-to-peer networks on the Internet. Copyright protection, however, can be a confusing area of the law. This article details what can and cannot be protected by copyright.

Copyright Protection? - Yes

Copyright protects “original works of authorship” in a tangible, fixed form of expression. The material does need to be directly perceptible as long as it can be expressed with the aid of technology. A good example of this is a movie, which requires a projection device of some sort.

Materials that can be copyrighted include:

1. Literary works;

2. Musical works, including any accompanying words

3. Dramatic works, including any accompanying music

4. Pantomimes and choreographic works

5. Pictorial, graphic, and sculptural works

6. Motion pictures and other audiovisual works

7. Sound recordings

8. Architectural works

Each of these categories is traditionally given a very broad reading. For instance, “literary works” include computer programs and plans for building a home are considered “pictorial, graphic, and sculptural works.” While copyright cuts a broad path, it doesn’t cover everything.

Protected by Copyright? - No

If a work is not tangible, copyright protection will not apply. This can lead to confusion, so here are a few categories not eligible for protection from copyright:

1. Works that are not fixed. For example, the statements made by experts at a round table discussion or a comedian’s stage act.

2. Titles, names, short phrases, and slogans. These materials may be eligible for patent protection.

3. Ideas, procedures and methods.

Copyright protection is a valuable intellectual property tool. If it all possible, copyright the material you produce to prevent others from misusing it.

Richard Chapo is with http://www.sandiegobusinesslawfirm.com - providing legal services to businesses in San Diego.