Xavier Buyse Thinks the Industry Looks Healthy

The iPhone has brought about a momentous change, something akin a gift from the gods for Xavier J. Buyse Consejero Delegado at ADS Media. It brings true mobile internet to your palm, creating the first excellent user experience on the mobile device. Now those of you with more modern Nokia devices know that the Safari operating browser has been on the s60 Nokia phones for at least a year now. The mobile web user experience, which was shown off earlier this year when the iPhone was displayed looks similar to the experience of the new Nokia devices. But of course Apple has made all the expected user interface refinements to make it easier to use and a comparatively pleasant experience. Something which will help the industry as a whole as well as entrepreneurs like CEO of ADS Media Xavier Buyse.

The iPhone rectifies one of the most fundamental set backs of the mobile phone, input and output. The all touch screen interface allowing for more than one finger taps, creates a emersive user experience allowing for a qwerty keyboard to appear on screen when it is needed.

In addition, Mr Xavier Buyse CEO must be thanking his lucky stars that The ubiquitous iPhone will bring two communities together for the first time, the mobile computing community and the internet community. These groups have been separated for a considerable time. And the introduction of the first mobile phone that web developers and designers can agree upon has created a massive boost for mobile web content creation.

At the current time it is difficult to get more than a fleeting interest in web developers, meaning hardly any content creation, hardly a fleeting second look from consumers. But now that that people within the internet community are likely to carry The ubiquitous iPhone like a badge of honour, always have it at their at their side, I expect an enormous increase in mobile web content in the next coming months.

Controlling devices with a touch screen is nothing remarkable in phones, but allowing for multiple taps on top of this as gesturing for zooming in and out, resizing, etc, I believe Apple has stumbled upon an intuitive method of carrying out difficult tasks simply.

To me it is output rather than input which is important. The screen on the The ubiquitous iPhone is remarkable. Text is cristal clear, with a resolution that is easy to read and use. Mobile phone displays aren’t something which have ever been something to write home about. Most cell phones look pretty much the same, resorting for bitmappy text that one comes in only a few different font sizes. Usually the only difference is brightness. The iPhone makes content on a mobile device look extremely similar to hardest to duplicate screen of them all, a piece of paper.

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